Around 2011, Selena Gomez was at a pivotal point in her career, balancing her success as both a pop singer and a television actress. She was starring in the final season of the Disney Channel series Wizards of Waverly Place, which had made her a household name since its debut in 2007. The show concluded in early 2012, marking the end of her Disney era.

Musically, she was fronting the band Selena Gomez & the Scene, and in 2011 they released their third studio album, When the Sun Goes Down. The album featured hit singles like “Love You Like a Love Song,” which became one of her signature tracks and achieved multi-platinum status. This period also marked her growing presence in film, with roles in movies like Monte Carlo (2011), signaling her transition into more mature acting roles.